• Top-Line/Polling Memo

  • While not as detailed as comprehensive research reports, preliminary or “Top-Line” research seeks to uncover potential negatives by examining various aspects of a candidate’s political and/or professional record, public documentation and personal due diligence.

    In addition, this research will investigate various tips and pitfalls where a potential negative is thought to exist. This memo will outline the strengths and weaknesses of your candidate and his or her opponent.

    Find your advantage